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|Project Details |
The Situation – Combine Three Retail Order Platforms Into One
Working Advantage is a leading provider of employee benefits programs to more than 8,000 corporations nationwide. The company serves as an online portal for savings and discounts in entertainment and shopping, enabling organizations to provide their employees and members with discounted movie tickets and other benefits without devoting any administrative time or expense.
Founded in 1995 as Corporate Movie Club and rebranded in 2001, Working Advantage engaged Synthenet in 2000 to develop its new e-tail Web site. At the time, the company had a basic Web site and was taking its retail orders via three platforms and processes — phone, mail and Internet. They wanted to combine them into one platform and process, and also create a single customer database so they could process all orders in one system.
The Solution – A High Level of Service
One of the reasons Working Advantage chose Synthenet for its Web site upgrade is because the company is an owner-operated small business.
“Synthenet provides a high level of service, and personal care and attention,” states Ron Richmond, President of Working Advantage. “I’ve worked closely with them for many years now and find they have a great response time. It’s nice to be able to still reach people directly, even as the company has grown. They are very accessible and provide the same service as when they had only five people.”
Since building Working Advantage’s new Web site, Synthenet has made upgrades on both the front and back ends. Synthenet has upgraded the newsletter system and continued making the site more scalable so that they could manage its dramatic growth effectively.
The Outcome – Site Traffic and Revenue Increase 10 Times the Pre-Launch Levels
“Scalability has been the main benefit we’ve achieved as a result of Synthenet’s redevelopment of the site,” states Richmond. “We’ve experienced tremendous growth in the past eight years, and our traffic and revenue are approximately 10 times the volume of our 2001 levels. Synthenet has been very helpful in building our business.”
Working Advantage reports that its years of experience working with Synthenet have been “very good.”
“They have deep knowledge regarding the needs of e-commerce companies and have been a good resource to turn to,” says Richmond.