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"I was particularly impressed with the caliber of the people at Synthenet, their ability to listen and understand, and to craft creative solutions to our problems. They worked well with the Brooks team, and it was a partnership in every sense of the term."
Patrick M. Bolger
Brooks Automation
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FOR IMMEDIATE RELEASE
Synthenet Corporation Announces the Launch of New Web Site for Keating Associates
NORTHBOROUGH, MA June 7, 2004 - Synthenet Corporation, a full service web development firm, announced the completion of the development and design of Keating Associates' web site (www.keatingassociates.com). Keating Associates, located in Natick, MA, is a proactive consulting and creative services company partnering with colleges, universities, and schools to achieve ambitious strategic and marketing goals.
Synthenet Corporation utilized a series of questionnaires and Discovery meetings with Keating Associates to define design direction, site functionality and navigation. βOn a scale of 10, I give them an 11.β, according to Steve Keating, president of Keating Associates. β All in all, we couldn't be more pleased with their work.β. This critical process established the framework for the web site's user interface.
The Keating Associates web site was developed in Synthenet Corporation's Online Management System, a hosted software that allows non-technical staff to manage web site content. The Online Management System is modular and allows clients to scale functionality based on business needs.
Keating Associates is utilizing the Content Module and Form / Survey Module of the Online Management System. The Content Module allows staff to add, remove and edit site content, including pages, documents and images. Through the Form / Survey Module, Keating Associates can create forms (ie. Contact Us Form) in a matter of minutes. This module also gives them the ability to create survey questions to receive feedback from current and prospective clients.
The Keating Associate's web site has a Portfolio section where site visitors can view their work by client name or category (direct mail, advertising, etc.) Keating Associates can update this Portfolio at any time through the Content Module of the Online Management System.
In addition to the design and development of the Keating Associate's web site, Synthenet Corporation also provided testing of the site prior to launch, training for Keating Associates' staff and hosting for both the web site and the Online Management System application.
About Synthenet Corporation:
Synthenet has developed over 170 business solutions, bringing to each the core philosophy that with the proper methodology, technology can be instrumental in furthering an organization's business objectives. The integration of Synthenet Corporation's Online Management System or a custom, web-based application can vastly improve business processes and increase an organization's overall efficiency. Synthenet Corporation has extensive experience with ColdFusion, HTML, DHTML, FLASH, Java, XML, JavaScript, and other client scripting languages.
Clients include:
Geoff & Drew's Late Night Cookies (www.geoffanddrews.com)
The Trustees of Reservations (www.thetrustees.org)
Working Advantage (www.workingadvantage.com)
Jessica's Biscuit (www.ecookbooks.com)
The School for Field Studies (www.fieldstudies.org)
YMCA of the North Shore (www.northshoreymca.org)
Contact
Rodney Capron, Jr.
Synthenet Corporation
367 West Main Street
Northborough, MA 01532
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