When it comes to your web site and web presence, we want to help you and your company make a statement.  Your web site should do more than be read – it should communicate, interact and serve as a vehicle for expediting business.  That’s why Synthenet provides a complete line of web services and solutions, utilizing leading web technologies and taking a structured and highly efficient development approach.

Our Methodology
Our web application development methodology, “Toolbox,” is completely structured to ensure consistency throughout the coding of your web applications and to enable fast and cost-efficient development of even the most complex and sophisticated web sites.  With its built-in debugging and error handling modes, Toolbox facilitates locating problems during application development and alerts us to errors after the application goes “live.” 

Our Technology
We utilize systems and software that enable us to develop exceptionally stable and robust web solutions that will yield optimal results.  We have chosen to use Adobe products because of their ability to run on a variety of platforms (Windows, Linux, Solaris) and their flexibility to deploy applications in both small and enterprise-level environments.  We use Adobe’s ColdFusion as our application server, and Adobe’s Flex and Flash are integral components in our design and development process.

We currently employ Microsoft Windows Server for our primary operating system, and we use Microsoft SQL Server for our database platform.

Our Services
Our client engagements generally include all services involved with web site and application development and maintenance.

Graphic Design
Our world-class design team works closely with you to understand your business and create a powerful “look and feel” for your web site that is a confident and sophisticated representation of your company.  Our designers have an understanding of how the design and technology of web applications converge and are expert at creating both a striking and easy-to-use interface that will not impact site performance.

Online Management System
Customized based on each client’s needs, Synthenet’s Online Management System is a browser-based, user-friendly tool that allows you to make updates to your content and easily maintain your site on your own.  Hosted by Synthenet, the Online Management System has a custom user interface, a built-in text editor similar to Microsoft Word, and a broad range of development and communications modules.  With the Online Management System, core business functions such as sales, marketing, customer service and communication are automated and are easier to manage, increasing your efficiency and profitability.

The Online Management System includes the following modules:

Content Module – Allows you to add new or edit existing content without requiring knowledge of HTML
Form/Survey Builder – Enables the creation of HTML forms and surveys on any page
Messaging Module – Offers a timesaving interface for sending bulk e-mail communications (e.g. newsletters) and tracking subscribe/unsubscribe activity, delivery and readership
Blog Module – Provides features such as administration-defined categories and comment screening, RSS, search engine-friendly URL formats and the ability to create multiple blogs
Image Galleries – Allows you to upload multiple images to a display for users to scroll through, and create captions and multiple galleries
Commerce Module – Allows your end-users to view and purchase items, while you have the ability to view and process orders and manage accounts
Events Module – Provides a calendar interface with which visitors can view events by month, location or type

With the Online Management System, you have a scalable and low-cost solution that allows you to:

 

• Increase revenue by generating repeat traffic with fresh web site content;
• Shorten sales cycles and develop cross promotional opportunities by selling products and services directly to customers from the web site;
• Decrease costs by eliminating expensive site management through outside contractors;
• Streamline reporting and processing via automated business processes; and
• Improve customer service by utilizing feedback from surveys.

Custom Applications
When clients have specialized needs or require a unique infrastructure to streamline specific processes or address their business challenges, our highly skilled development team goes to work.  We understand that each company has different needs, issues and requirements, therefore we thoroughly assess and discuss their situation to determine the best solution.  We have developed over a hundred custom applications, from large to small, to address a wide range of business process requirements and challenges.

Consulting
The business analysis we perform using the information gleaned during “Discovery” —the process of talking with clients in-depth about their business —is the basis for providing comprehensive, scalable custom solutions that help achieve clients’ business goals.  By developing an understanding of your business, and combining that with our knowledge of technology, we determine ways to streamline your business processes and enhance efficiency and productivity, thereby saving you thousands of dollars and increasing your profits.

Managed Support Services
Because every component of our client projects is web-based,  and our Online Management System  
 is hosted on our servers, there is no software or hardware to purchase and install and we take care everything — from the front-end design and initial site content population to implementation of the Online Management System and site hosting .  We are keenly focused on delivering outstanding service and support.

All of our web projects receive ongoing managed support encompassing the following:

Server support – Our web, e-mail and database servers are housed at One Communications in Marlborough, MA, which provides the necessary server environment and ensures the highest levels of network performance, reliability and security.  In addition to 24/7 monitoring, we perform routine maintenance on our servers that includes security audits, back-ups, and virus protection updates.

Site Statistics – Google Analytics code is implemented on each site to provide information on unique visitors, repeat visitors, average daily sessions, average session length, page history, referral sites, visits referred from search engines, browser information and more.

Client Support – Our support for your project is ongoing, even after the site is launched.  Whether you have a question about using the Online Management System or a technical problem, our team is available by both phone and e-mail.  We respond quickly and address your question or problem as efficiently as possible.