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|Project Details |
The Situation – Offer a User-Friendly Site With Multiple Capabilities
Pongo Resume is an online career management application where users can create, distribute and store customized resumes and cover letters, and obtain expert on-screen resume writing advice. Built by Synthenet in 2004, Pongo has a subscription-based model that includes a free trial and offers the ability to print, download, email, or fax directly from the application. Users can also track resume submissions and use the tool to schedule follow-up tasks and reminders.
The Solution – Customized Resume Development and User Assistance and Resources
Synthenet enabled Pongo to provide custom development by incorporating a resume builder and cover letter builder, which give users the tools to create, edit, format, duplicate, and distribute their career information. Documents and data are stored on Pongo’s secure online server, which is user accessible 24/7.
With Synthenet’s content management system, Pongo’s marketing team does not need knowledge of HTML and can just cut and paste content when updates are needed. Synthenet has also built a messaging system on Pongo so that emails, newsletters and all contact with customers can be done through the site.
More recently, Synthenet set up a blogging platform on the site so that Pongo can host a blog providing assistance and advice for job seekers. Synthenet has also added a custom-built section, called the “Learning Center,” which offers expert articles and job-hunting resources.
“Synthenet definitely knows its business,” states Jodi Coverly, Pongo Resume’s Marketing Manager. “They are great at thinking of ideas and know the best way to do things. They advise on what you should and should not do. Their customer service is outstanding, and their training on how to use the system has been great.”
The Outcome – Recognized as the #1 Resume Writing and Career Help Destination on the Web
As a result of using Synthenet’s Web site development expertise, Pongo has become the number one resume writing and career help destination site on the Internet. Pongo is also used by many of the Internet’s leading career portals.
“We’re increasing the number of users and subscribers every day,” says Coverly. “The Blog has been good for drawing in even more customers and being interactive with the user community. The marketing team loves the ease of use for implementing changes quickly.”
Coverly describes the experience of working with Synthenet as “excellent” and adds, “They are very easy to work with. They have a talented team and an organized process. Their communication is great; they keep you informed and are very responsive and timely when things need to be fixed.”
Plans are underway for a site redesign that will be launched in 2010. The redesign will incorporate Synthenet’s new “Flex” technology, which allows Web sites to run more efficiently and provides capabilities that will benefit customers and improve the user experience.
“I am excited for what 2010 will bring,” says Coverly. “The redesign will give us a facelift and more flexibility so we’ll be able to achieve more with the site.”