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|Project Details |
The Situation – Improve Product Merchandising and Sales
Marble and Granite, Inc. is an importer and wholesale distributor of marble, granite, travertine and limestone. The company supplies both slabs and tiles to fabricators and distributors in New England and surrounding areas. Customers access the company’s Web site via login.
When Marble and Granite, Inc. approached Synthenet, it had a Web site that was ineffective and provided limited functionality. The company wanted a site that was more creative and would give them more options for merchandising and selling its products. They looked at a handful of Web companies and found that Synthenet had the edge, particularly with its knowledge of databases and its creativity.
The Solution – Better Product Displays and E-Commerce Capabilities
“Synthenet had a real understanding of the database that runs our system,” states Harvey Goodwin, IT Administrator at Marble and Granite, Inc. “We were impressed with their team and they had a strong creative side. The Web development model they use also impressed us."
Synthenet completely redesigned the Marble and Granite Fabricators site, creating a better online product display and an improved e-commerce system. The web site redevelopment involved transferring Marble and Granite, Inc.’s database from its old site to the new one, which Synthenet executed without any issues.
The Outcome – More Site Traffic, More Customers, More Sales
Marble and Granite, Inc. now has numerous more customers registering for online accounts and far more traffic to its Web site than it did with the earlier version. In one year since the new site went live, sales increased 30%. Customers are also more satisfied.
“The fact that Synthenet understood our database and figured out the logic behind it really stood out for us,” reports Goodwin. “They have also done an outstanding job with maintenance and troubleshooting problems. Their customer service is exceptional. ”
“Our experience working with Synthenet was great,” continues Goodwin. “They are very thorough and have excellent attention to detail. I highly recommend Synthenet.”